Creativity, passion, and team spirit lead to opportunities during the crisis

16.04.2020 - Together with committed partners Grenzebach brings the LogiMAT show to Hamlar. Enthusiastic feedback and great media response to the (digital) trade fair motivate others.

Together with committed partners Grenzebach brings the LogiMAT show to Hamlar. Enthusiastic feedback and great media response to the (digital) trade fair motivate others.

A bang with a long echo: With "LogiMAT goes Hamlar", Grenzebach acts as a pioneer in "digital fairs". The company received enthusiastic feedback from customers and partners who used the digital offers. Positive feedback also came from banks and many other companies from machinery and plant engineering as well as other industries, which also had to deal with the cancellation of trade shows. The media response was without precedent for Grenzebach. With digital content from the exhibition booth at Grenzebach's own Innovation Center in Hamlar near Augsburg, Germany as well as webinars on innovation topics, Grenzebach also created content for everyone interested in intralogistics that will be used long-term beyond the exhibition period. The intralogistics business unit, which is of great strategic importance to the company, also used the digital LogiMAT to open up new ways of reaching target groups.

Entering digital space with spontaneity and creativity

Frédéric Erben, Head of Corporate Strategy & Communications at Grenzebach, says with regards to the short-term decision in March: "With our project, we want to encourage other companies: Stay positive and look ahead. Every challenge also holds the chance to offer a unique solution through creativity". After the cancellation of LogiMAT in Stuttgart in March at short notice, it quickly became clear to the management and the Grenzebach team that they would make the intralogistics innovations available to their customers in a digital space. "After all, our customers' need for information was still there," says Erben.

Transatlantic project

When the official cancellation of LogiMAT had been announced, Frédéric Erben was on a plane to the United States to attend the intralogistics show MODEX. Across the Atlantic, in two time zones, Erben, his team, and long-standing partners coordinated their efforts. "Let's do it, let's bring LogiMAT to Hamlar!” The booth builders of their partner GES quickly moved from Stuttgart to the Innovation Center in Hamlar. "The challenge was, that one truck had already left for Stuttgart and that the team had already arrived there as well. We had to reroute everything overnight and the set-up was of course different than at a trade show. The team enjoyed it, and so did I. I hope that this project will also inspire other companies," says Solveig Singerhoff, Project Manager at GES Booth building and Design. At the Innovation Center in Hamlar, Ralf Jäger, Chief Operating Officer of the Grenzebach Group, and his team had instantly cleared space for the booth. "Assembly teams from all areas gave us a hand to make the originally planned start of the trade show in Stuttgart the first day of LogiMAT in Hamlar. A great joint effort!" Everyone showed full commitment even through the weekend.